Warner Bros. Discovery
Warner Bros. revealed. Discovery finally announced plans (and confirmed the long-popular name) for its new streaming service, Max, which will combine offerings from HBO Max and Discovery+ into one product, during a slick press presentation on Warner Bros. Studio lot Wed.
The event kicked off at 10 a.m. at the iconic Burbank location, presided over by WBD CEO David Zaslav, President and CEO of Worldwide Broadcasting and Games JB Perrette and HBO and HBO Max CEO and Chairman Casey Bloys (who now also oversees Chip and Magnolia Network affiliates). to Joanna Gaines), and US Networks Group President and Chief Content Officer Kathleen Finch.
diverse on the scene, and ready to give you all the details on the new streaming device, and Warner Bros.’s strategy. Direct-to-consumer Discovery, the future of HBO and the standalone version of Discovery+.
“Max is the one to watch,” Zaslav said Wednesday, revealing the name and logo of the bar embedded at the top of the event.
First announced in August 2022 — just a few months after the merger between WarnerMedia and Discovery officially closed — the joint product wasn’t originally supposed to be released until this summer, but in November, WBD moved up the schedule to a spring launch.
Then Warner Bros. Discovery spent several months emphasizing how many resources were dedicated to building this new platform from the ground up, with CFO Gunnar Wiedenfels saying at a conference in January that the current HBO Max was a “secondary” offering.
Follow along with this live blog, which will be updated in real time with announcements of Warner Bros.’s WBD broadcast event. Stage 14 in Burbank.
More is coming.
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