Amazon Prime Video finally gets a much-needed redesign

Amazon Prime Video It may have a compelling value proposition and some great original series to watch, but its interface has always been hideous compared to what the competitors offer. The current situation is certainly what it is in part because the case we are using now is ten years old, whether it’s give or take. But she was not attractive even at that time.

Thankfully, Amazon is overhauling the entire Amazon Prime Video design after a long time. The updated interface will start rolling out to users this week.

At first glance, the redesign is all about updating the look and making the experience more similar to what you get with just about every other streaming service. But it also addresses one of users’ biggest complaints that isn’t just about looks: It offers a more elegant way to see which videos are available for free to Prime subscribers, and which ones you have to pay for on demand.

Content available as part of Prime has a subtle blue checkmark in the lower left corner of the main graphic. If additional spending is required, an orange shopping bag icon will appear instead.

The new look will be familiar to anyone who’s used Netflix, Peacock, or other popular streaming services lately: It’s a series of vertically scrolling categories, each a horizontal scrolling list of shows and movies.

The main navigation bar has moved to the left side of the screen, allowing easy access while scrolling. It used to be stuck on top. Menu items include Search, Home, Store, Live TV, Free, and My Stuff. Getting into any of these can lead to subcategories as well.

according to diverse And the the edgeAmazon has been working on the redesign for the past 18 months. The timing couldn’t be better: the company 1 billion dollars the Lord of the Rings TV program It will premiere in September, as will the new Thursday night football schedule. This content, along with the redesign, could help Amazon Prime Video gain some renewed interest in the video streaming scene as Netflix, Disney+ and HBO Max tend to attract more shares.

The updated interface is rolling out on Android, popular TV streaming platforms like Roku, Apple TV, and of course Amazon Fire TV this week. The web and iOS will come out in the next few months.